interactive TV

Communication Strategies of Interactive TV Advertising on Experiential Marketing Era

体验营销时代互动电视广告的传播策略

Its a kind of multimedia communication, community supporting, personal content sharing and memorable interactive TV experiences.

在如何给家庭居民提供新型的交互数字电视群组通信体验方面作了一些开发和应用研究工作.

With advances in communication and information processing technologies, a lot of digital applications and services are emerging such as: digital TV, teleconference, videophone, interactive multimedia and stereo video.

随着通信和信息处理技术的发展，大量数字化的视频服务需求不断涌现，如：数字电视、远程会议、视频电话、交互式多媒体以及立体视频等。

Development and research on community and communication supporting components for next generation interactive TV application

下一代交互电视群组通信支持组件的开发及应用

Performance Analysis for PC Architecture-Based Interactive TV STB

基于PC架构交互式电视机顶盒的性能分析

Interactive TV& Application of Multimedia Communication

交互式电视&多媒体通信的应用

Structure of a micro interactive TV system

小型交互电视系统的结构

It's a kind of experience with multimedia communication, community supporting, personal content sharing and memorable interactive TV experiences.

这些工作的目的是要创建一种新型的体验，这种体验是在数字电视平台上、具有多媒体通信、群组支持、个性化内容共享、令人难忘的交互电视体验。

This article introduces the digital television technique presenting its application in the aspects of multimedia data broadcasting and interactive TV.

简要介绍了数字电视技术及其在多媒体数据广播和交互式电视中的应用。

Influence of Interactive TV on E-Commence

互动电视对电子商务影响之探讨

Operators across the country have started construction or planning platform for interactive TV services.

目前各地运营商已开始建设或规划互动电视业务平台。

Service categories and implementation approaches of interactive TV are described in this paper with the analysis of the potential market demands.

本文介绍了交互式电视业务的类型和实施途径，并对其潜在的市场需求加以分析。

College Student; Interactive TV Programming; Participate Questionnaire Investigation;

大学生受众；电视互动节目；参与；问卷调查；

Then, determine the interactive TV system network running situation by the Ping function.

然后，通过Ping命令判断互动电视系统的网络是否通畅。

The Structure of Open Interactive Digital TV Platform Based on Java Virtual Machine

基于Java虚拟机的开放式交互数字电视平台的构建

PVR is a new technology of STB and a key part of pay TV and interactive TV.

个人视频录像机（PVR）技术是机顶盒发展的新趋势，也是实现互动业务平台的关键。

The Interactive TV Market in America

漫话美国交互式电视市场近况

Research on the Importance and Feasibility of Whan Radio and Television Net Co., Ltd.'s Interactive TV Business

广播电视里的商业广告。武汉广电互动电视重要性和可行性研究

Developing Programs for Interactive TV

为交互式TV开发程序

The emergence of interactive services and time-shift functions make great change to the linear communication model of traditional TV.

与传统电视内容研究背景不同，互动业务和时移功能的出现改变了电视媒体传统的单向线性传播模式。

The selling points of IPTV and interactive TV are all interactive programs. VOD is their major applications.

IPTV与互动电视都以节目内容互动为卖点，VOD业务都是其主要应用。

Explore content products design idea, methods and strategies for interactive TV audience behavior characteristics.

探究针对互动电视用户使用行为特点的内容产品设计理念、方法和策略。

Developing the Successful Interactive TV Service

开展成功的交互电视业务

Malaysia to Launch First Interactive TV Network in Asia

马来西亚将推出亚洲第一个互动电视网

An analysis to the functions and structure of set top box for interactive TV receivers

交互电视机顶盒功能与构成剖析

Dual Mode Conditional Access System Architecture for Broad Interactive TV

宽带互动电视双模有条件接收系统架构

IPTV can be understood as interactive TV network, and this combination allows users to enjoy a higher service.

IPTV可以理解为交互式网络电视，从根本来看，就是网络与传统电视结合，通过这种结合使得用户得到更高享受的服务。

With the launch of interactive advertising, "many of the dollars that went to the Internet will come back to the TV," says David Kline of Cablevision.

互动广告一旦启用，Cablevision的大卫·克莱恩说，“很多流向互联网的钱将重新回到电视中，”

The Techniques, Services and Development Status for Interactive TV

交互式电视的技术、业务与发展状况

Interactive TV and multimedia techniques

交互式电视与多媒体技术